coke or pepsi…and how people make almost everything adversarial

Interesting article I came across today.  It’s a blog post called ‘Back in the Saddle.’  Read down to the bottom half of the post and you’ll find the content I thought was worth reading about.

Humans have a tendency to pit things against one another.

http://andybraner.typepad.com/the_journey/2011/03/back-in-the-saddle.html

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